Eva van den Heijer Broek

The Housefly Effect

The Nudge Psychology That Steers Our Everyday Behaviour

• Broschiertes Buch

Produktbeschreibung

An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life.

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Produktdetails

• Verlag: Bedford Square Publishers
• Seitenzahl: 352
• Erscheinungstermin: Dezember 2025
• Englisch
• ISBN-13: 9781835011447
• ISBN-10: 1835011446
• Artikelnr.: 71642585

Autorenporträt

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. She aims to improve policy with a better understanding of behavioral insights and is a sought-after lecturer and events speaker. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.