Steve Harrison, Dave Dye

The Howard Gossage Show

And what it can teach you about advertising, fun, fame and manipulating the media

• Broschiertes Buch

Produktbeschreibung

A study of the creative genius of legendary adman Howard Gossage with 190 examples of his adverts and why he is relevant today.

Produktdetails

• Verlag: Amazon Digital Services LLC - Kdp
• Seitenzahl: 200
• Erscheinungstermin: 7. April 2024
• Englisch
• Abmessung: 292mm x 208mm x 17mm
• Gewicht: 692g
• ISBN-13: 9780957151536
• ISBN-10: 0957151535
• Artikelnr.: 70103431

Autorenporträt

Steve Harrison had his own agency, HTW, which, before he left in 2007, won more Cannes Lions in its discipline than any other in the world. Steve then wrote How to do Better Creative Work which became the most expensive advertising book of all time when it traded on amazon for £3,000 a copy. His last book, Can't Sell, Won't Sell: Advertising, Politics and Culture Wars was described by the IPA as the "most provocative advertising book in years". Steve has already written a biography of Howard Gossage. If you have any observations about either that book or this one, please write to Steve: [e-mail]