The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance.
The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance.
Elaine Cardenas is the president of Redwood Incorporated and an instructor in the communication department and bachelor of independent studies program at George Mason University. Ellen L. Gorman is a doctoral student in the cultural studies program at George Mason University, and a lecturer at Georgetown University.
Inhaltsangabe
Chapter 1 Foreword: Getting Behind the Wheel Chapter 2 Introduction Part 3 Part I: Myth and Space Chapter 4 A Gated Community on Wheels Chapter 5 The H3: Television Advertising and the Reconfigured Homeland Chapter 6 Becoming Auto-Mobile, or Taking a Road Less Traveled Chapter 7 The "Stop and Stare" Aesthetics of the Hummer: Aesthetic Illusion as an Independent Function Chapter 7 The Hummer: The Return of the Hard Body Part 8 Part II: Myth and Body Chapter 8 Primordial Enchantment: Print Media, Promotional Culture, and the Hummer's Siren Song Chapter 11 Armored Bodies: The Hummer, The Schwarzenegger Persona, and Consumer Appeal Chapter 12 The Hummer as Cultural and Political Myth: A Multi-Sited Ethnographic Analysis Part 13 Part III: Myth and Discourse Chapter 14 The H2-The Humvee's Kinder, Other Chapter 15 (R)evolutions: Myths of the Hummer in The New York Times Chapter 16 Homeland Security: The Hummer as Apocalyptic Vehicle Chapter 17 The Hummer as Brute Image Part 18 Part IV: Myth as Vehicle Chapter 19 Resisting Hummers through Visual Rhetoric: FUH2.com as Counterpublic Chapter 20 Auto Militarization: Citizen Soldiers, the Hummer, and the War on Terror Chapter 21 The Hummer: Race, Military, and Consumption Politics Chapter 22 I Am the Humvee
Chapter 1 Foreword: Getting Behind the Wheel Chapter 2 Introduction Part 3 Part I: Myth and Space Chapter 4 A Gated Community on Wheels Chapter 5 The H3: Television Advertising and the Reconfigured Homeland Chapter 6 Becoming Auto-Mobile, or Taking a Road Less Traveled Chapter 7 The "Stop and Stare" Aesthetics of the Hummer: Aesthetic Illusion as an Independent Function Chapter 7 The Hummer: The Return of the Hard Body Part 8 Part II: Myth and Body Chapter 8 Primordial Enchantment: Print Media, Promotional Culture, and the Hummer's Siren Song Chapter 11 Armored Bodies: The Hummer, The Schwarzenegger Persona, and Consumer Appeal Chapter 12 The Hummer as Cultural and Political Myth: A Multi-Sited Ethnographic Analysis Part 13 Part III: Myth and Discourse Chapter 14 The H2-The Humvee's Kinder, Other Chapter 15 (R)evolutions: Myths of the Hummer in The New York Times Chapter 16 Homeland Security: The Hummer as Apocalyptic Vehicle Chapter 17 The Hummer as Brute Image Part 18 Part IV: Myth as Vehicle Chapter 19 Resisting Hummers through Visual Rhetoric: FUH2.com as Counterpublic Chapter 20 Auto Militarization: Citizen Soldiers, the Hummer, and the War on Terror Chapter 21 The Hummer: Race, Military, and Consumption Politics Chapter 22 I Am the Humvee
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