The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance.
The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance.
Edited by Elaine Cardenas and Ellen L. Gorman - Contributions by Rene Cardenas; Joanne Clarke Dillman; Derek S. Foster; Ellen Gorman; Shane Gunster; Randel Hanson; Julia Himberg; J.Z Long; Scott A. Lukas; Jeremy Packer; Alain Silver; Christopher M. Sutch;
Inhaltsangabe
Chapter 1 Foreword: Getting Behind the Wheel Chapter 2 Introduction Part 3 Part I: Myth and Space Chapter 4 A Gated Community on Wheels Chapter 5 The H3: Television Advertising and the Reconfigured Homeland Chapter 6 Becoming Auto-Mobile, or Taking a Road Less Traveled Chapter 7 The "Stop and Stare" Aesthetics of the Hummer: Aesthetic Illusion as an Independent Function Chapter 7 The Hummer: The Return of the Hard Body Part 8 Part II: Myth and Body Chapter 8 Primordial Enchantment: Print Media, Promotional Culture, and the Hummer's Siren Song Chapter 11 Armored Bodies: The Hummer, The Schwarzenegger Persona, and Consumer Appeal Chapter 12 The Hummer as Cultural and Political Myth: A Multi-Sited Ethnographic Analysis Part 13 Part III: Myth and Discourse Chapter 14 The H2-The Humvee's Kinder, Other Chapter 15 (R)evolutions: Myths of the Hummer in The New York Times Chapter 16 Homeland Security: The Hummer as Apocalyptic Vehicle Chapter 17 The Hummer as Brute Image Part 18 Part IV: Myth as Vehicle Chapter 19 Resisting Hummers through Visual Rhetoric: FUH2.com as Counterpublic Chapter 20 Auto Militarization: Citizen Soldiers, the Hummer, and the War on Terror Chapter 21 The Hummer: Race, Military, and Consumption Politics Chapter 22 I Am the Humvee
Chapter 1 Foreword: Getting Behind the Wheel Chapter 2 Introduction Part 3 Part I: Myth and Space Chapter 4 A Gated Community on Wheels Chapter 5 The H3: Television Advertising and the Reconfigured Homeland Chapter 6 Becoming Auto-Mobile, or Taking a Road Less Traveled Chapter 7 The "Stop and Stare" Aesthetics of the Hummer: Aesthetic Illusion as an Independent Function Chapter 7 The Hummer: The Return of the Hard Body Part 8 Part II: Myth and Body Chapter 8 Primordial Enchantment: Print Media, Promotional Culture, and the Hummer's Siren Song Chapter 11 Armored Bodies: The Hummer, The Schwarzenegger Persona, and Consumer Appeal Chapter 12 The Hummer as Cultural and Political Myth: A Multi-Sited Ethnographic Analysis Part 13 Part III: Myth and Discourse Chapter 14 The H2-The Humvee's Kinder, Other Chapter 15 (R)evolutions: Myths of the Hummer in The New York Times Chapter 16 Homeland Security: The Hummer as Apocalyptic Vehicle Chapter 17 The Hummer as Brute Image Part 18 Part IV: Myth as Vehicle Chapter 19 Resisting Hummers through Visual Rhetoric: FUH2.com as Counterpublic Chapter 20 Auto Militarization: Citizen Soldiers, the Hummer, and the War on Terror Chapter 21 The Hummer: Race, Military, and Consumption Politics Chapter 22 I Am the Humvee
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