Why is it so hard to execute on strategic initiatives? Why is it so hard to get to "done"? Companies that execute well experience success and thrive. Why? It is because they are ready and conditioned for success. They can execute because they are ready for it. The people who work in these company's want to execute, are capable of executing, expect change to happen regularly, and have created an environment that minimizes the effort needed for objectives to be achieved and maximizes the reward for their effort. They have mastered the Hygiene Factor. This book discusses practically what this is. There are over 700 practical tips on how to achieve a high level of hygiene so that execution is much more likely to happen with the least effort and the most success. Hygiene is discussed in an organizational and personal context to maximize the efficacy of both. Personal effectiveness turns into organizational effectiveness. The examples covered are from the practical experience of the author.