The Iabc Handbook of Organizational Communication
A Guide to Internal Communication, Public Relations, Marketing, and Leadership
The Iabc Handbook of Organizational Communication
A Guide to Internal Communication, Public Relations, Marketing, and Leadership
- Gebundenes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural…mehr
- Karl AlbrechtSocial Intelligence17,99 €
- Melvin L. SilbermanHow to Bring Out the Better Side of Difficult People17,99 €
- Virgil ScudderWorld Class Communication41,99 €
- Melvin L. SilbermanHow to Resolve Conflict Effectively27,99 €
- Jane BozarthShow Your Work60,99 €
- Melvin L. SilbermanHow to Encourage Constructive Feedback from Others27,99 €
- Melvin L. SilbermanHow to Speak Up Without Putting Others Down27,99 €
-
-
-
- Produktdetails
- International Association of Business Communities (IABC)
- Verlag: Wiley & Sons
- 2. Aufl.
- Seitenzahl: 480
- Erscheinungstermin: 3. Mai 2011
- Englisch
- Abmessung: 260mm x 183mm x 30mm
- Gewicht: 856g
- ISBN-13: 9780470894064
- ISBN-10: 0470894067
- Artikelnr.: 32704970
- International Association of Business Communities (IABC)
- Verlag: Wiley & Sons
- 2. Aufl.
- Seitenzahl: 480
- Erscheinungstermin: 3. Mai 2011
- Englisch
- Abmessung: 260mm x 183mm x 30mm
- Gewicht: 856g
- ISBN-13: 9780470894064
- ISBN-10: 0470894067
- Artikelnr.: 32704970
Foundations of Business Communication. 1 Characteristics of Excellent
Communication (James E. Grunig and Larissa A. Grunig). 2 The Corporate
Communicator: A Senior-Level Strategist (Nick Durutta). 3 Organizational
Culture (Paul M. Sanchez). 4 Communication and the High-Trust Organization
(Pamela Shockley-Zalabak and Sherwyn Morreale). 5 Communication Ethics:
Think Like a Professional: Don't Be Idealistic When Sorting Out Right from
Wrong (Mark McElreath). 6 Corporate Social Responsibility: The
Communicator's Role as Leader and Advocate (Mary Ann McCauley). 7 Corporate
Social Responsibility and Sustainability (Rob Briggs). Part Two: Managing
Communication. 8 Strategic Approaches to Managing the Communications
Function (Diane M. Gayeski). 9 Strategic Planning: Timeless Wisdom Still
Shapes Successful Communication Programs (Lester R. Potter). 10 Issues
Management: Linking Business and Communication Planning (George McGrath).
11 Communicating Change: When Change Just Doesn't Stop: Creating Really
Good Change Communication (Jennifer Frahm). 12 Crisis Communication: Moving
from Tactical Response to Proactive Crisis Preparedness (Caroline Sapriel).
13 The Role of Communications in Company Business Strategy (Kellie
Garrett). 14 The Impact of Technology on Corporate Communication (Shel
Holtz). Part Three: Internal Communication. 15 Internal Communication (Brad
Whitworth). 16 Communicating with a Diverse Workforce (Tamara L. Gillis).
17 Integrating Employee Communications Media (Steve Crescenzo). 18 Internal
Branding, Employer Branding (Patrick Grady). 19 Communicating for a Merger
or an Acquisition (Patricia T. Whalen). 20 The Challenges of Employee
Engagement: Throwing Rocks at the Corporate Rhinoceros (Roger D'Aprix). 21
Measuring the Effectiveness of Internal Communication (John Williams). Part
Four: Public Relations. 22 Public Relations Research and Planning (Don W.
Stacks, Melissa D. Dodd and Rita Linjuan Men). 23 Media Relations (Wilma K.
Mathews). 24 Investor Relations and Financial Communication (Karen
Vahouny). 25 Government Relations: Connecting Communication to the Public
Policy Process (John Larsen and Anna Marie Willey). 26 Reputation
Management: Building, Enhancing, and Protecting Organizational Reputation
in the Information Age (Alistair J. Nicholas). 27 Measuring Public
Relations Programs (Mark Weiner). Part Five: Marketing Communication. 28
Marketing Communication (Lorenzo Sierra). 29 The Engagement of Brands (D.
Mark Schumann). 30 Customer Relations: Smart Organizations Think Like Their
Customers (Morgan Leu Parkhurst). 31 Measuring Marketing Communication (Lin
Grensing-Pophal). Index.
Foundations of Business Communication. 1 Characteristics of Excellent
Communication (James E. Grunig and Larissa A. Grunig). 2 The Corporate
Communicator: A Senior-Level Strategist (Nick Durutta). 3 Organizational
Culture (Paul M. Sanchez). 4 Communication and the High-Trust Organization
(Pamela Shockley-Zalabak and Sherwyn Morreale). 5 Communication Ethics:
Think Like a Professional: Don't Be Idealistic When Sorting Out Right from
Wrong (Mark McElreath). 6 Corporate Social Responsibility: The
Communicator's Role as Leader and Advocate (Mary Ann McCauley). 7 Corporate
Social Responsibility and Sustainability (Rob Briggs). Part Two: Managing
Communication. 8 Strategic Approaches to Managing the Communications
Function (Diane M. Gayeski). 9 Strategic Planning: Timeless Wisdom Still
Shapes Successful Communication Programs (Lester R. Potter). 10 Issues
Management: Linking Business and Communication Planning (George McGrath).
11 Communicating Change: When Change Just Doesn't Stop: Creating Really
Good Change Communication (Jennifer Frahm). 12 Crisis Communication: Moving
from Tactical Response to Proactive Crisis Preparedness (Caroline Sapriel).
13 The Role of Communications in Company Business Strategy (Kellie
Garrett). 14 The Impact of Technology on Corporate Communication (Shel
Holtz). Part Three: Internal Communication. 15 Internal Communication (Brad
Whitworth). 16 Communicating with a Diverse Workforce (Tamara L. Gillis).
17 Integrating Employee Communications Media (Steve Crescenzo). 18 Internal
Branding, Employer Branding (Patrick Grady). 19 Communicating for a Merger
or an Acquisition (Patricia T. Whalen). 20 The Challenges of Employee
Engagement: Throwing Rocks at the Corporate Rhinoceros (Roger D'Aprix). 21
Measuring the Effectiveness of Internal Communication (John Williams). Part
Four: Public Relations. 22 Public Relations Research and Planning (Don W.
Stacks, Melissa D. Dodd and Rita Linjuan Men). 23 Media Relations (Wilma K.
Mathews). 24 Investor Relations and Financial Communication (Karen
Vahouny). 25 Government Relations: Connecting Communication to the Public
Policy Process (John Larsen and Anna Marie Willey). 26 Reputation
Management: Building, Enhancing, and Protecting Organizational Reputation
in the Information Age (Alistair J. Nicholas). 27 Measuring Public
Relations Programs (Mark Weiner). Part Five: Marketing Communication. 28
Marketing Communication (Lorenzo Sierra). 29 The Engagement of Brands (D.
Mark Schumann). 30 Customer Relations: Smart Organizations Think Like Their
Customers (Morgan Leu Parkhurst). 31 Measuring Marketing Communication (Lin
Grensing-Pophal). Index.