The Idea Hunter - Boynton, Andy; Fischer, Bill; Bole, William
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A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there,…mehr

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Produktbeschreibung
A different way of discovering and developing the best business ideas
Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places.
Shows how to expand your capacity to find and develop winning business ideas
Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative"
Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional
Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations
The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
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Autorenporträt
Andy Boynton is the Dean of the Carroll School of Management, at Boston College. Before returning to Boston College, he was a Professor of Strategic Leadership at IMD in Lausanne Switzerland, where he created and directed IMD's highly rated global Executive MBA program. To help keep abreast of the fast changing world of management, he occasionally puts himself in places around the world where he can work with interesting executives and exciting firms creating workshops or educational experiences related to innovation, leadership or strategic transformation. Bill Fischer is a professor and program director of executive training at IMD, a leading global business school in Lausanne, Switzerland. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China. In addition he is a globetrotting consultant teaching training seminars, workshops and webinars reaching 100,000 professionals annually. Their current and past clients include Fidelity, Cisco Systems, Johnson & Johnson, Nokia, Nestle USA, Deloitte Consulting, Cigna Insurance, Pfizer, British Air, British Telecom, Bank of America, Credit Suisse, Avnet, FT-Pearson and the Today Show. They have written for Harvard Business Review and Financial Times, among others. William Bole is a journalist and editorial consultant whose articles have appeared in Washington Post and the Los Angeles Times, and he has coauthored three books.