Patricia Swann

Broschiertes Buch

The Illustrated Guide to the Content Analysis Research Project

Beschreibung

Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The bookâ s informal and humorous approach is perfect for any student undertaking mass media research.

Autor

Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 150
• Erscheinungstermin: 3. Juli 2020
• Englisch
• Abmessung: 280mm x 210mm x 8mm
• Gewicht: 438g
• ISBN-13: 9781138605121
• ISBN-10: 1138605123
• Artikelnr.: 59365097