The Illustrated Guide to the Mass Communication Research Project - Swann, Patricia (Utica University, USA)
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This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

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Produktbeschreibung
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.
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Autorenporträt
Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica University, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management and The Illustrated Guide to the Content Analysis Research Project.