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The study aims to know the impact of the brand of adopting environmental responsibility on the loyalty of Algerian consumers, and due to the nature of the subject of the study, the descriptive approach was adopted. The questionnaire was also relied on to obtain the primary data of the study, as 300 questionnaires were distributed to various consumers in the states of Algeria, and to test the hypotheses an analysis Track and knead using the AMOS22 program, as it was evident from the results of the study that there is a positive relationship between the brand based on social responsibility and consumer loyalty to it, and the impact of brand knowledge and demographic factors on consumer loyalty to the brand.