The impact of Big Data on the customer experience - de Groulard, Bérengère
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This book brings together the phenomenal increase in the amount of data collected by 21st century companies (Big Data) and the experience they deliver to their end customers. It shows that Big Data is a godsend for digital companies, which can use it to gather a maximum amount of information about their consumers in order to provide them with a unique, ultra-personalized experience. Such an experience encourages loyalty and consumption. This phenomenon is set to intensify, particularly with the arrival of artificial intelligence, which promises even faster data collection and processing.

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Produktbeschreibung
This book brings together the phenomenal increase in the amount of data collected by 21st century companies (Big Data) and the experience they deliver to their end customers. It shows that Big Data is a godsend for digital companies, which can use it to gather a maximum amount of information about their consumers in order to provide them with a unique, ultra-personalized experience. Such an experience encourages loyalty and consumption. This phenomenon is set to intensify, particularly with the arrival of artificial intelligence, which promises even faster data collection and processing.
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Autorenporträt
Come neolaureato dell'EMSI Grenoble École de Management, sono appassionato di nuove tecnologie e del loro impatto sulla società. Spero che questo articolo, scritto nell'ambito del mio Bac+5 "Management des systèmes d'information et du numérique" conseguito nel 2017, vi fornisca le risposte alle vostre domande sull'argomento.