The impact of brand portfolio strategy on brand loyalty - Mwakasa, Reuben
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The research focuses on the impact of brand portfolio strategy on brand loyalty in the Zimbabwean set up. It explains concepts simply and precisely using diagrams where appropriate. It contains new researches and conclusions on how companies must embrace brand portfolio strategy in their brand management strategies. It shows how brand portfolio strategy affects brand loyalty and the extent to which it must applied in companies in relation to other marketing factors.

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Produktbeschreibung
The research focuses on the impact of brand portfolio strategy on brand loyalty in the Zimbabwean set up. It explains concepts simply and precisely using diagrams where appropriate. It contains new researches and conclusions on how companies must embrace brand portfolio strategy in their brand management strategies. It shows how brand portfolio strategy affects brand loyalty and the extent to which it must applied in companies in relation to other marketing factors.
Autorenporträt
Reuben Mwakasa, BBs Hons University of Zimbabwe, MCom Marketing Midlands State University is an experienced lecturer, researcher, author and businessman in his own right. He is also a finance and brand management specialist.