The impact of Colour Choice in Billboard Advertising in Dar es Salaam - Pharles, Seleman
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Communication is all about understanding each other. Colour knowledge among many people especially in Tanzania is not much considered to a big deal. This also results to lack of professionalism among billboard creators. Nonetheless, billboards clients have impact on this due to the fact that most billboard designers just apply colours from clients' instructions. Therefore, emphasis on colour knowledge should be done in both education levels.

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Produktbeschreibung
Communication is all about understanding each other. Colour knowledge among many people especially in Tanzania is not much considered to a big deal. This also results to lack of professionalism among billboard creators. Nonetheless, billboards clients have impact on this due to the fact that most billboard designers just apply colours from clients' instructions. Therefore, emphasis on colour knowledge should be done in both education levels.
Autorenporträt
Seleman Pharles erwarb seinen ersten Abschluss in Journalismus an der Universität von Dar es Salaam in Tansania. Er arbeitete bei Radio und Fernsehen der Universität als Moderator und Produzent von Sendungen. Danach arbeitete er bei einer internationalen Organisation Projects Abroad als Kommunikationsbeauftragter, bevor er nach China ging. Er ist Kandidat für Public Management an der UESTC.