The Impact of Corporate Branding on Firm Performance - Finch, Henry Herbert
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Corporate branding is emerging as a strategic tool for the attainment of corporate objectives. This area of study is an amalgamation of mission statements, corporate culture, corporate communications, corporate visual identity and corporate identity review. In other words it has its roots in the strategy and behavioral schools. This book is a novel attempt to bring under one roof all the tools that the modern day manager needs to manage his company as a brand. In this day and age of stiff competition, managers need to create positive impressions in the minds of key stakeholders who have power…mehr

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Produktbeschreibung
Corporate branding is emerging as a strategic tool for the attainment of corporate objectives. This area of study is an amalgamation of mission statements, corporate culture, corporate communications, corporate visual identity and corporate identity review. In other words it has its roots in the strategy and behavioral schools. This book is a novel attempt to bring under one roof all the tools that the modern day manager needs to manage his company as a brand. In this day and age of stiff competition, managers need to create positive impressions in the minds of key stakeholders who have power to shape the trajectory of the company. In this book Engineer Finch uses advanced statistical analysis to point out those dimensions of corporate branding that need attention, using sample evidence in his country of residence.
Autorenporträt
Henry Hebert Finch is an upcoming author who has a strong grounding in Mechanical Engineering. Since 2007 he has been exposed to the petroleum industry with one of the leading petroleum multinational corporations. He is currently employed as specialties manager. He is happily married and has one daughter. Preacher of the gospel of Jesus Christ.