The impact of demographic variables and consumershopping orientations - Hamad, Haseba
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This study examines the impact of demographic variables and consumer shopping orientations on the purchasing preference for different product categories in the context of online grocery shopping within the UK. It is the aim of this research to identify possible correlations between (1) demographic variables and (2) consumer shopping orientations on the (3) preference to buy certain products online to provide a more comprehensive understanding of consumers in the context of online grocery shopping. The data for this study was primarily collected from a web-based survey of consumers in the UK…mehr

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Produktbeschreibung
This study examines the impact of demographic variables and consumer shopping orientations on the purchasing preference for different product categories in the context of online grocery shopping within the UK. It is the aim of this research to identify possible correlations between (1) demographic variables and (2) consumer shopping orientations on the (3) preference to buy certain products online to provide a more comprehensive understanding of consumers in the context of online grocery shopping. The data for this study was primarily collected from a web-based survey of consumers in the UK using a self-administered questionnaire. The quantitative data was enhanced by qualitative data in form of semi-structured interviews to enhance the quantitative results.
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Autorenporträt
Haseba Hamad is a lecturer of Information Management at the College of Administration and Economics, Salahaddin University, Erbil, Iraq. She completed her PhD at Plymouth Graduate School of Management, Plymouth University.