The impact of e-commerce on traditional retail - Peña Viana, Julio Cesar;Camacho Ramirez, Nicol Estefani
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As e-commerce grows more than ever, traditional retailers are losing market share and it has become necessary for them to implement new strategies to counteract this effect, although many have chosen to take advantage of the advantages and growth opportunities it offers.Will such strategies be enough for brick and mortar retailers to survive the new market trends?

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Produktbeschreibung
As e-commerce grows more than ever, traditional retailers are losing market share and it has become necessary for them to implement new strategies to counteract this effect, although many have chosen to take advantage of the advantages and growth opportunities it offers.Will such strategies be enough for brick and mortar retailers to survive the new market trends?
Autorenporträt
Nati entrambi a Bogotà, in Colombia, nel 1996. Questi due giovani amministratori d'impresa hanno deciso di scrivere il loro primo libro dopo aver avviato una propria azienda di e-commerce e aver fatto un viaggio di ricerca in Europa, dove hanno visto gli effetti dell'e-commerce e hanno potuto confrontare le strategie dei rivenditori in diverse economie.