Master's Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Northampton, language: English, abstract: Leadership in the organizational context is significantly critical towards achievement of goals and future sustainability. Organizations that are regarded as high performers have effective leadership portfolios that are often passed from one generation the next. In this regard, organizations that started decades ago are still going strong in the contemporary environment because of leadership cultures that embrace dynamism. Leadership is multifaceted concept that is dependent on individual organizations and industries of operations. The type of leadership applied determines the level of success and influence therein on personnel and stakeholders. Leadership should therefore influence and motivate towards better performance and maximization of available resources towards achieving a sustainable venture. Leadership should influence others towards implementing the mission and vision through application of core values and competencies held by the organization. Leadership has become a critical aspect of running organizations, as it has emerged that organizations with effective leadership portfolios perform better for longer periods. This had experienced regardless of modern volatility that has threatened the survival of multiple organizations in various industries.In this regard, leadership is concerned with value delivery to consumers in a manner that surpasses their expectations in different dimensions. Effective leadership in organizational contexts has become necessary especially towards countering competitive strategies applied by rival organizations. This has compelled individual organizations to learn effective leadership techniques applicable in respective industries and organizations.Jaguar Land Rover is one of the largest carmakers and dealers in the world. The multinational has branches and franchises worldwide, where its products displayed and sold. The success of the company has seen its continued growth which has been marked by distribution of its motor vehicle brands worldwide.