The impact of sensory marketing on the consumer - Mohun, Vishal
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This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.

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Produktbeschreibung
This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.
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Autorenporträt
As a final year business school student, I work in the world of industrial bakeries. I have always been interested in the various practices that the points of sale use to influence the consumer's buying behaviour.