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This study investigates the role of the Nigerian presidential election television debates in shaping ethnic sentiments and public opinion. It explores how televised debates influence electoral choices and amplify ethnic biases. By surveying Makurdi residents, the study evaluates the extent to which candidate rhetoric, media framing, and message representation affect ethnic sentiments. The findings indicate that television debates play a significant role in shaping voter perceptions along ethnic lines, and they highlight the importance of responsible media in promoting inclusive electoral discourse. The study concludes with recommendations for improving debate moderation, diversifying content, and promoting responsible messaging.