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This book contains Professor Adzic's articles on the impact of the Covid-19 pandemic on several industries and economies, which were published in high-impact journals.The aims of these papers were: to develop a research scale that could be used to analyze the impact of COVID-19 on business, to analyze the negative impact of the COVID-19 pandemic on Serbian enterprises, to examine the impact of COVID-19 on the marketing industry in Serbia, and to examine the impact of COVID-19 on the financial system of Serbia.