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The eating habits of Chennai population has become sophisticated and they are now open to new cuisines. Tight competition between the indigenous restaurants and the foreign peers has enforced necessity of quality and variety in dining. Old restaurant owners change their interiors to accommodate the changing taste and preference of customers. International restaurant brands franchise their outlets and provide a bespoke experience by localizing the cuisine with Indian flavors. The strong food feature of India (South in particular) can be groomed through quality restaurants and this can be used as an instrument to boost the image and status of Chennai in the eyes of the world. Setting up of quality restaurants that offer valuable experience to the customers would result in satisfied customers who advocate the taste and culture of Chennai, thereby displaying an enriched image of Chennai. Tourists from all over the world would be attracted enabling Chennai to reap foreign exchange in higher volume. Hence the key to enhance the image and status of Chennai is to delight a restaurant customer.
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