The Impact of the EU-General Data Protection Regulation on Facebook and Google - Huschebeck, Bilge
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One of the primary aims of the GDPR is to increase the participation of data subjects and to grant them more control over their data. Since Google and Facebook are global companies collecting and processing vast amounts of personal data, their compliance with the GDPR is essential to ensure better protection of the data subjects. The key challenge now is whether the GDPR impacts the business model of Facebook and Google, since the scandal of Cambridge Analytica revealed that "transparency" has no meaning in today's online market, where individuals' data is the currency. Even though GDPR…mehr

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Produktbeschreibung
One of the primary aims of the GDPR is to increase the participation of data subjects and to grant them more control over their data. Since Google and Facebook are global companies collecting and processing vast amounts of personal data, their compliance with the GDPR is essential to ensure better protection of the data subjects.
The key challenge now is whether the GDPR impacts the business model of Facebook and Google, since the scandal of Cambridge Analytica revealed that "transparency" has no meaning in today's online market, where individuals' data is the currency. Even though GDPR provides some fundamental rights for the data subjects, it could be argued that the data subjects have no effective control over their data in the online market in practice.
Therefore, it is necessary to analyse, whether GDPR sets adequate safeguards regarding the data subjects' rights, regarding data owners' consent, purpose limitation principle and the right to be informed as well as whether these companies meet the requirements of the GDPR in practice. Thus, the aim of this book is to illuminate the interaction of legislative decree and business practices of Facebook and Google.
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Autorenporträt
Bilge Huschebeck was born in 1995 in Istanbul. After obtaining her bachelor¿s degree in law she completed several internships in international law firms and has been admitted to the bar in Istanbul. The author decided to further develop his professional qualifications in the field of IT and IP law including data protection law. She completed her double masters¿ degree at Leibniz University Hannover and University of Oslo in 2019 with the academic degree of Magna Cum Laude. Currently, she is working as an international data protection consultant in Germany.