Sandra Spindler
Broschiertes Buch

The Impact of Web 2.0 on Brand Management

How to Use Web 2.0 Efficiently to Create a Higher Brand Value

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Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 8 , Fontys University of Applied Sciences Venlo, language: English, abstract: This report "The Impact of Web 2.0 on Brand Management- How to Use Web 2.0 Efficiently to Create a Higher Brand Value-" has been written within the minor International Business Management (MLA7 individual topic) at the economical university of applied science FIHE in Venlo. This module offers students the opportunity to realise theoretic knowledge. Furthermore the student ca...