The Impact - Hamadeh, Ahmed
32,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

This book aims to validate that the customers' level of acceptance and the way they think and react to new products and services has changed with time. Although there are several studies on customers' reactions toward new products and services, comparison studies between products or services in specific countries are very limited. Hence, this study presents valuable information about the United Arab Emirates, its market and its customers' behaviour which many readers may be unfamiliar with.

Andere Kunden interessierten sich auch für
Produktbeschreibung
This book aims to validate that the customers' level of acceptance and the way they think and react to new products and services has changed with time. Although there are several studies on customers' reactions toward new products and services, comparison studies between products or services in specific countries are very limited. Hence, this study presents valuable information about the United Arab Emirates, its market and its customers' behaviour which many readers may be unfamiliar with.
Autorenporträt
Ahmed Hamadeh holds a Masters degree in International Marketing from Sheffield Hallam University, UK, and a Bachelor of Science in Marketing and Management from the American University of Sharjah, UAE. He is an active member of the Young Arab Leaders and the International Advertising Association. He lives with his wife and daughter in Abu Dhabi, UAE.