Dan Cuffaro is a professor of industrial design and the chair of industrial design at The Cleveland Institute of Art. Prior to that, he worked as design director for a design firm where his clients included Compaq, Polaroid, Symbol Technologies, Tupperware, Lego, Black & Decker, DeWalt, and Sunbeam. Isaac Zaksenberg is an Adjunct Professor in the Robert Busch School of Design at Kean University in Union, NJ.
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INTRODUCTION 10 CHAPTER 1:DESIGN IN THE CONTEXT OF BUSINESS 10 Overview 13 The Business of Marketing Design 15 Strategy 16 Competitive Forces 18 Brand Basics 20 Basic Brand Concepts 21 Conclusion 22 CHAPTER 2: PROCESS 22 Overview 24 Macro Process 24 Planning 28 Conclusion 30 CHAPTER 3: MANUFACTURING PROCESSES 30 Overview 32 Plastics Overview 32 Tooling 36 Forming (Plastic) 46 Finishing (Plastic) 51 Joining (Plastic) 53 Metals Overview 54 Forming (Metal) 58 Finishing (Metal) 59 Joining (Metal) 67 Ceramic Overview 71 Glass Processes 73 Rapid Prototyping 78 CHAPTER 4: MATERIAL SELECTION 78 Overview 80 Glossary of Materials 88 CHAPTER 5: ELECTRONICS 88 Overview 95 Power Distribution and Safety 104 CHAPTER 6: INTELLECTUAL PROPERTy 104 Overview 106 Types of IP Protection 112 Preparing Your Design for Patent Application 114 Patent Resources 116 CHAPTER 7: ERGONOMICS 116 Overview 118 Percentiles and Anthropometrics 122 Static and Dynamic Measurements 128 Link Event Analysis 132 Safety and Human Error 134 Safety Legislation 138 Child Development 147 Text, Graphics, and Symbols 151 Seating 154 Ingress and Egress (Enter and Exit) 155 Computer Workstations 162 Hand Tools and Devices 169 Ergonomics and Anthropometrics Web Resources 170 CHAPTER 8: SUSTAINABLE DESIGN 170 Overview 174 Sustainable Design Strategy 175 Resources 176 CHAPTER 9: DESIGN DOCUMENTATION 176 Overview 178 Orthographic Drawings 181 Layout 193 Dimensioning 208 Calculating Volume 212 CHAPTER 10: GRAPHICS AND TyPE 212 Overview 214 Typographic Terms 220 CHAPTER 11: MEASUREMENTS AND CONvERSIONS 220 Overview 222 Weight 222 Length 223 Capacity 224 Area 225 Volume 225 Metric System (Overview) 226 Standard Inch Fractions to Decimal Conversion 227 Type Conversions 248 GLOSSARy 264 RECOMMENDED READING 266 INDEx 270 ABOUT THE AUTHORS & ACKNOwLEDGMENTS
