Franziska Krüger

The Influence of Culture and Personality on Customer Satisfaction

An Empirical Analysis across Countries

• Broschiertes Buch

Produktbeschreibung

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Produktdetails

• International Management Studies
• Verlag: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin
• Artikelnr. des Verlages: 978-3-658-12556-1
• 1st ed. 2016
• Seitenzahl: 228
• Erscheinungstermin: 29. Februar 2016
• Englisch
• Abmessung: 210mm x 148mm x 13mm
• Gewicht: 301g
• ISBN-13: 9783658125561
• ISBN-10: 365812556X
• Artikelnr.: 44247539

Autorenporträt

Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.

Inhaltsangabe

The Satisfied Customer in International Business.- Customer Satisfaction, Culture, and Personality.- The Structure of the Zone of Tolerance across Countries and Individuals.- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.