Izabela Ribeiro Olegário

The influence of digital marketing on a small business

A case study on the boosting power of marketing

• Broschiertes Buch

Produktbeschreibung

The virtual world is gaining more and more ground when it comes to marketing strategies, due to its wide reach. However, these tools need to be used correctly in order to have the expected effect. That's why I approached this subject, given the importance of small businesses maintaining better communication with their customers. The research identified the influence of digital marketing in relation to the results obtained with publicity, involvement and visibility. Data from scientific articles and books was used for the bibliographical review and the field study, with daily monitoring and updating of the content of the fanpage of Fábrica de Vassouras Ecológicas, a small company in the city of Campos dos Goytacazes. The results were significant and considerable, with an increase of almost 50% in reach and good results in sales. In this book we'll look at ways of achieving positive results for your company using a specific method applied to Facebook, a free or low-cost digital marketing tool, if it's in the interest of the page administrator to invest in order to get a higher return.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 52
• Englisch
• Abmessung: 220mm x 150mm
• ISBN-13: 9786207923526
• Artikelnr.: 71435346

Autorenporträt

Izabela Ribeiro Olegário. Graduated in Business Administration from ISECENSA in 2017. Born in Campos dos Goytacazes, in the interior of the state of Rio de Janeiro. She has worked in administration in the construction industry since 2014. Today, at the age of 28, she is making her first printed publication, and is still looking forward to many more achievements with future studies.