The Influence of E-Commerce, Prices and Design on Purchasing Decision - Nanda, Nurul Nadzfah
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Based on the results of Test-F simultaneously, it can be seen that e-commerce, product pricing and product design has significant positive effect on purchasing decisions. Based on the results of the partial t-test, it can be seen that e-commerce has positive and significant influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the price of the product and a significant positive influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the design of the product and a significant positive influence on purchasing decisions…mehr

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Produktbeschreibung
Based on the results of Test-F simultaneously, it can be seen that e-commerce, product pricing and product design has significant positive effect on purchasing decisions. Based on the results of the partial t-test, it can be seen that e-commerce has positive and significant influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the price of the product and a significant positive influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the design of the product and a significant positive influence on purchasing decisions
Autorenporträt
Nurul Nadzfah Nanda was born in Medan (Indonesia), September 08th 1991. Her parents are Aswan Iriadi and Rosmina Ritonga, and siblings M. Abduh and Ummul Khoiriah. Her major is Management Sciences at University of Sumatera Utara, Indonesia.