Football is one of the most popular sports today, and it is deeply socio-culturally and business wise embedded. Due to its diverse nature, this sport often becomes linked to numerous different problems. One such problem, which dates far back into the past is football hooliganism. Many scholars agree that football hooliganism may have an impact on other fans on stadiums who can be caught up in the violent actions or it may ruin their match day experience, which further can cause the problem of low attendances on football matches. Accordingly, the aim of this work was to examine the influence that football hooliganism may have on the attendance of other fans on football matches. Additionally, the study explored the new insights and perceptions into the phenomenon. Hooliganism and low attendances have been problems in Croatian football for years, therefore Croatia deemed to be the perfect ground for the study of this nature.