The influence of the factors of consumer behavior in tourism - Cuculeski, Nikola;Cuculeski, Vasko;Tashkov, Nako
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This book represents the efforts of the authors to give extent and detailed amount of facts and arguments about the importance of the consumer behavior in general and the connection between consumer behavior and tourism, especially the factors that drive consumers to choose a product or to use a service. The intention of the book is to provide to the readers in depth knowledge about a topic which is very common and which follows the trends in today's business world.

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Produktbeschreibung
This book represents the efforts of the authors to give extent and detailed amount of facts and arguments about the importance of the consumer behavior in general and the connection between consumer behavior and tourism, especially the factors that drive consumers to choose a product or to use a service. The intention of the book is to provide to the readers in depth knowledge about a topic which is very common and which follows the trends in today's business world.
Autorenporträt
Nikola Cuculeski, PhD, has over 7 years of experience in the field of tourism, management, marketing in tourism as well as strategic marketing and consumer behaviour in tourism. He is a young but very ambitious professional that already has a background in lecturing and consultancy. At the moment he works as a Professor in the field of tourism.