Tali Sharot

The Influential Mind

What the Brain Reveals About Our Power to Change Others

• Broschiertes Buch

Produktbeschreibung

The new book from TED speaker and author of The Optimism Bias, Tali Sharot, The Influential Mind challenges the wisdom of the crowd.

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Produktdetails

• Verlag: Abacus / Little, Brown Book Group
• Seitenzahl: 256
• Erscheinungstermin: August 2018
• Englisch
• Abmessung: 195mm x 129mm x 20mm
• Gewicht: 239g
• ISBN-13: 9780349140636
• ISBN-10: 0349140634
• Artikelnr.: 49064885

Autorenporträt

Tali Sharot is a neuroscientist. She is the author of The Optimism Bias, the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali's papers on the neuroscience of optimism, emotional memories and cognitive dissonance have been published in top scientific journals including Nature, Science, Nature Neuroscience and Psychological Science. She has also written for the New York Times, Observer and Time Magazine.

Inhaltsangabe

Prologue: A Horse
Sized Syringe
The Surprising, Mysterious, Baffling Case of Influence 1. (Priors) Does Evidence Change Beliefs?
The Power of Confirmation and the Weakness of Data 2. (Emotion) How We Were Persuaded to Reach for the Moon
The Incredible Sway of Emotion 3. (Incentives) Should You Scare People into Action?
Moving with Pleasure and Freezing with Fear 4. (Agency) How You Obtain Power by Letting Go
The Joy of Agency and the Fear of Losing Control 5. (Curiosity) What Do People Really Want to Know?
The Value of Information and the Burden of Knowledge 6. (State) What Happens to Minds Under Threat?
The Influence of Stress and the Ability of Overcome 7. (Others, part I) Why Do Babies Love iPhones?
The Strength of Social Learning and the Pursuit of Uniqueness 8. (Others, part II) Is "Unanimous" as Reassuring as It Sounds?
How to Find Answers in an Unwise Crowd 9. The Future of Influence?
Your Mind in My Body