Adam Jolly

The Innovation Handbook

How to Profit from Your Ideas, Intellectual Property and Market Knowledge
Herausgeber: Jolly, Adam

• Gebundenes Buch

Produktbeschreibung

3rd edition of the guide that shows readers how to profit from their ideas, intellectual property and market knowledge.

---

The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.

Produktdetails

• Verlag: Kogan Page Ltd
• 3 Revised edition
• Seitenzahl: 360
• Erscheinungstermin: 1. September 2013
• Englisch
• Abmessung: 250mm x 175mm x 24mm
• Gewicht: 832g
• ISBN-13: 9780749465339
• ISBN-10: 0749465336
• Artikelnr.: 36812896

Autorenporträt

Adam Jolly is a business writer, editor and publisher who specializes in the management of growth, innovation, technology and risk. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as 'at the cutting edge of real-time digital innovation' by EasyJet and as 'an ideal manual for ambitious entrepreneurs' by StartUp Britain.

Inhaltsangabe

Foreword
Part One New innovation
1.1 New innovation/the innovation system Birgitte Andersen, Big Innovation
Centre
1.2 New routes to innovation Jessica Griffiths and Matthew Durdy, Cell
Therapy Catapult
1.3 The evolving role of universities as innovation hubs Neale Daniel,
University of Sheffield
1.4 The IP framework Rosa Wilkinson, Intellectual Property Office
Part Two Innovation premium
2.1 Finding new value Steve Evans, Institute of Industrial Sustainability
2.2 Innovation that pays off Mike Faers, Food Innovations Solutions
2.3 Harnessing technology Richard Brook and Jane Gate, Association of
Independent Research and Technology Organizations
2.4 Taking a lead in innovation John Sorsby, Sheffield Hallam University
2.5 Technology credits Guy Paterson, Equinox Innovations
Part Three How innovation is changing
3.1 Open innovation collaboration Christi Mitchell, Highbury Ltd
3.2 Digital media Peter Matthews, Nucleus
3.3 The market for ideas Christian Bunke, Basck
3.4 IP as a business asset Simon Mounteney, Marks & Clerk Consulting LLP
Part Four Innovation techniques
4.1 Knowledge and technology transfer Douglas Robertson, PraxisUnico
4.2 Outsourcing innovation Mike Faers, Food Innovation Solutions
4.3 Challenge-led innovation David Rhodes, Public Health England
4.4 Design thinking Graham Grant, Robert Gordon University
4.5 Crowdsourcing Paul Sloane, Destination Innovation
4.6 Emergent technologies Ilya Kazi, Mathys & Squire
Part Five Research models
5.1 How to engage with the research base David Doherty, National Centre for
Universities and Business
5.2 Knowledge Transfer Partnerships Allison Reith
5.3 Working with research institutes Emma Fadlon, The Pirbright Institute
5.4 Financial support for research William Garvey, Leyton UK and Ireland
5.5 Research collaborations Simon Portman, Marks & Clerk Solicitors LLP
5.6 Innovation and research - the role of the research councils
Part Six Innovative capability
6.1 Six steps to successful innovation Richard Brook and Jane Gate,
Association of Independent Research and Technology Organizations
6.2 Innovation that works Mike Faers, Food Innovation Solutions
6.3 Inventor reward and recognition Donal O'Connell, Chawton Innovation
Services
Part Seven Collaborations and partnerships
7.1 Open innovation, exits and how to work with a corporate David Park and
Sarah Gaunt, Eminate
7.2 Realizing open innovation Paul Rogers and Bill Primrose, Ithaka Life
Sciences Ltd
7.3 How to scan, bring in and de-risk ideas David Park and Sarah Gaunt,
Eminate
Part Eight Ready for market
8.1 The innovation process Steve Spruce, The Centre of Process Innovation
8.2 Customers before products, before profits Peter White, YTKO
Part Nine Competitive position
9.1 The role of information in innovation Katy Wood, Minesoft
9.2 Patent landscaping Dean Parry, Patent Seekers
9.3 Freedom to commercialize Nicola Baker-Munton and Hannah Kendall,
Stratagem IPM
9.4 Risks, losses, liabilities and indemnities Matthew R Hogg, Liberty
International Underwriters
9.5 Options for taking action Patrick Cantrill, Walker Morris
Part Ten Early-stage ventures
10.1 From start-up to first round Adrian Burden, Key IQ Ltd, and Mark
Yeadon, Yeadon IP Ltd
10.2 Building and scaling a commercial platform Mike Herd, Sussex
Innovation Centre
10.3 Ideas in the incubator
David Gill, St John's Innovation Centre
10.4 Finding the right revenue model for your IP
Sarah Boxall, Boxall IPM Ltd
10.5 Leveraging IP for tech start-ups
Gerard Chandrahasen, Rational IP Ltd
Part Eleven IP fit for purpose
11.1 Value-for-money IP Matthew Smith, Mewburn Ellis
11.2 A combination of rights Sarah Boxall, Boxall IPM Ltd
11.3 Broad or narrow Ilya Kazi, Mathys & Squire
11.4 Patent exclusions John Hardwick, Hardwick & Co
11.5 IP offshoring Christian Bunke, Basck
Part Twelve  World rights/international reach
12.1 Launching innovation in emerging countries Wendy Crosby, Murgitroyd
12.2 The EU's unitary patent Hans Hutter, Nederlandsch Octrooibureau
12.3 Why file in the United States first? John Mötteli, Da Vinci Partners
LLC
Part Thirteen Innovation finance
13.1 Valuation of ideas and early-stage technology Christi Mitchell,
Highbury Ltd
13.2 How to pitch to investors David Gill, St John's Innovation Centre
13.3 Crowdfunding Nigel Walker, Technology Strategy Board
13.4 The UK: a competitive location for IP Alastair Wilson, Tait Walker LLP
13.5 Tax relief for R&D Barry Jefferd, George Hay Chartered Accountants
13.6 The Patent Box Patrick King, MHA McIntyre Hudson
Index