Clayton M. Christensen, Michael E. Raynor

The Innovator's Solution

Creating and Sustaining Successful Growth

• Buch mit Leinen-Einband

Produktbeschreibung

A seminal work by bestselling author Clayton M. Christensen.

In his international bestseller The Innovator's Dilemma , Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator's Solution , Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.

Clay Christensen (author of the award-winning Harvard Business Review article, How Will You Measure Your Life?") and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovationand they show managers how to tailor their strategies to the changing circumstances of a dynamic world.

The Innovator's Solution is an important addition to any innovation library.

Published by Harvard Business Review Press.

Produktdetails

• New York Times Bestseller
• Verlag: Harvard Business School Press / McGraw-Hill Professional
• Seitenzahl: 320
• Englisch
• Abmessung: 233mm x 162mm x 35mm
• Gewicht: 685g
• ISBN-13: 9781578518524
• ISBN-10: 1578518520
• Artikelnr.: 12298711

Autorenporträt

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the author of seven books, including the bestselling The Innovator's Dilemma and The Innovator's Solution . He's also a five-time recipient of the annual McKinsey Award for Harvard Business Review's best article, including 2010's How Will You Measure Your Life?" Christensen is the cofounder of four companies, including the innovation consulting firm Innosight. In 2011, he was named the world's most influential business thinker in the Thinkers50 ranking. Michael E. Raynor , D.B.A., is a director at Deloitte Research, the thought leadership arm of Deloitte & Touche and Deloitte Consulting.

Inhaltsangabe

Introduction: The Growth Imperative 1. How Can We Beat Our Most Powerful Competitors 2. What Products Will Customers Want to Buy? 3. Who Are the Best Customers for Our Products? 4. Getting the Scope of the Business Right 5. How to Avoid Commoditization 6. Is Your Organization Capable of Disruptive Growth? 7. Managing the Strategy Development Process 8. There is Good Money and There is Bad Money 9. The Role of Senior Executives in Leading New Growth Epilogue: What, Me, Disrupt?

Rezensionen

The process of Low End Disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma , The Innovator's Solution and The Innovator's DNA . If you haven't read them, you should. What's amazing about these books is not only how important their conclusions are but how well researched they are." TechCrunch