The Interaction of Emotions and Design: Affective Web Design - Valenziano, Paolo
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Emotions play an important role in the process of decision-making, as proven in the researches analysed later in this study; furthermore, strategically designed multimedia environments can enhance and influence the user's experience and overall behaviour. This work will focus on these assumptions to analyse the relation between design and emotions and the effects over the human mind of specific media, particularly websites. The objective is to explore the field of emotions and affective computing and to apply these principles to the design of visual media, websites in particular.

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Produktbeschreibung
Emotions play an important role in the process of decision-making, as proven in the researches analysed later in this study; furthermore, strategically designed multimedia environments can enhance and influence the user's experience and overall behaviour. This work will focus on these assumptions to analyse the relation between design and emotions and the effects over the human mind of specific media, particularly websites. The objective is to explore the field of emotions and affective computing and to apply these principles to the design of visual media, websites in particular.
Autorenporträt
Paolo Valenziano is a well-established digital professional with over 15 years of experience. He started his academic career at the University of East London in 2002 where he graduated with a first class honours degree. His professional career has included roles within digital agencies, broadcast media and recently for a central bank.