The International Encyclopedia of Media Studies, Volume 7

Research Methods in Media Studies
Herausgegeben von Darling-Wolf, Fabienne

• Gebundenes Buch

Produktbeschreibung

This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars.

Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies
Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another
Focuses on emerging research methods while underscoring the continuing importance of historical antecedents
Explores the impact of new, increasingly transnational technologies on the study of media
Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media
Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 682
• Erscheinungstermin: 3. Februar 2014
• Englisch
• Abmessung: 246mm x 173mm x 38mm
• Gewicht: 1175g
• ISBN-13: 9781118733578
• ISBN-10: 1118733576
• Artikelnr.: 40133773

Autorenporträt

Fabienne Darling-Wolf is Associate Professor in the Journalism Department and the Media and Communication doctoral program at Temple University's School of Media and Communication. A global media scholar, her work has been published in leading journals, including Journalism, Journalism and Communication Monographs, Journalism Studies, Communication Theory, Critical Studies in Media Communication, and Visual Communication Quarterly .

Inhaltsangabe

Contributors to Volume VII xxiii General Editor's Acknowledgments xxx Media
Studies: The Interdiscipline of the Present and the Future 1 Angharad N.
Valdivia Convergence, Globalization, Technological Development, and
Interdisciplinarity in a Fast-Evolving World: The Formidable Question of
Method 19 Fabienne Darling-Wolf PART 1 SETTING UP THE STAGE 37 1 Media
Research Paradigms: Conceptual Distinctions, Continuing Divisions 39 Slavko
Splichal and Peter Dahlgren 2 The Challenge of Media Research Ethics 65
Kevin Healey PART 2 WORKING WITH PEOPLE 87 3 Doing Survey Research in Media
Studies 89 Suman Mishra 4 Beyond the Qualitative/Quantitative "Divide":
Reflections on the Utility and Challenges of Q Methodology for Media
Researchers 112 Carolyn Michelle and Charles H. Davis 5 The Interview: A
Process of Qualitative Inquiry 135 Sue Robinson 6 Oral History Interviews:
Advantages and Challenges of Employing Oral History Interviewing as Part of
a Research Project 155 Mike Conway 7 Memories of Films and Cinema-Going in
Monterrey, Mexico: A Critique and Review of In-Depth Interviews as a
Methodological Strategy in Audience Studies 179 Lorena Frankenberg and José
Carlos Lozano 8 Conducting Media Ethnographies in Africa 199 Tanja Bosch 9
Autoethnography in Media Studies: Digitalization of Television in Finland,
or Carrying Home Cardboard Boxes 217 Johanna Uotinen 10 The Basics of
Experimental Research in Media Studies 236 Glenn Leshner 11
Between-Subjects Experimental Design and Analysis 255 Kim Bissell PART 3
WORKING WITH TEXTS 275 12 Using a Mixed Approach to Content Analysis: The
Case of Apologetic Rhetoric in the Modern Presidency 277 Rico Neumann and
Kevin Coe 13 Lessons Learned from a Research Saga: An Ambitious Content
Analysis of Television Form 303 Matthew Lombard 14 Text-Based Approaches to
Qualitative Research: An Overview of Methods, Process, and Ethics 319 Sara
McKinnon 15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews
338 Elfriede Fürsich 16 Cultural History and Media Studies 358 Richard K.
Popp 17 Historical Approaches to Media Studies 381 Mark Hampton 18 Film
Analysis 399 James Walters 19 Eye Tracking in Media Studies: Theory,
Method, and Its Exemplary Application in Analyzing Shock-Inducing
Advertisements 419 Stephanie Geise 20 Exploring Visual Aspects of Audience
Membership: Media Studies and Photovoice 445 David R. Novak and Tonny
Krijnen PART 4 VIRTUAL CHALLENGES, INTERDISCIPLINARY RESEARCH, AND MIXED
METHOD RESEARCH 473 21 The Methodology of Online News Analysis: A
Quantitative Approach to Ephemeral Media 475 Helle Sjøvaag and Eirik
Stavelin 22 Digital Ethnography and Media Practices 498 Elisenda Ardévol
and Edgar Gómez-Cruz 23 Clicks and Bricks: Methods and Strategies for
Measuring the Effects of Similar Virtual and Physical Activity 519 Lillian
C. Spina-Caza 24 Exploring the Eff ects of TV and Movie Music on Childhood
547 Amparo Porta 25 Latino Diasporas and the Media: Interdisciplinary
Approaches to Understanding Transnationalism and Communication 570 Jéssica
Retis Index 595

Rezensionen

"The volume expertly extends an emphasis on effects and processes to critical and interpretive approaches, providing readers with diverse understandings of media studies that emphasize race, gender and sexuality and are historically, culturally and internationally situated." - Bonnie Brennen, Marquette University, USA
"This comprehensive volume persuasively argues for diverse interdisciplinary methods, including both adaptations of 'old' methods and cutting edge new ones. Appropriately, given how contemporary multimodal media are produced and circulated transnationally, the authors come from every continent and play close attention to both global issues of power and ethics, and the politics of place." - Linda Steiner, University of Maryland, USA