Catherine W. Scherer

The Internationalists

Masters of the Global Game

• Broschiertes Buch

Produktbeschreibung

For the first time, internationalists are identified for their critical capabilities. This book identifies the six key practices of successful internationalists and posits that recognizing them will have a profound effect on corporate mindset and how global companies plan and execute cross-border strategies. Based on extensive research and interviews with international executives on four continents, The Internationalists identifies problems common to international business ventures and analyzes them for lessons learned. From there, Scherer outlines steps and strategies for creating thoughtful and sensible international projects using the talents of those most capable of carrying out cross-border ventures.

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Produktdetails

• The International Business Collection
• Verlag: Business Expert Press / McGraw-Hill Professional
• Seitenzahl: 130
• Erscheinungstermin: 14. Juli 2010
• Englisch
• Abmessung: 229mm x 152mm x 7mm
• Gewicht: 202g
• ISBN-13: 9781606490662
• ISBN-10: 1606490664
• Artikelnr.: 29730372

Autorenporträt

A senior professional with over 30 years experience, Catherine W. Scherer has combined expertise in international management consulting, corporate restructuring, marketing and business development. She is the author of The Internationalists, a book for for which she conducted research on four continents. She is also the author of a series of books for young people, intended to educate future internationalists. To her credit are also numerous articles and training programs.