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The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way.

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Produktbeschreibung
The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way.