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The increasing role of the internet in everyday life has affected the process of transmission of cultural ideas today cultural phenomenons known as memes can be transferred across the borders of societies, states and cultures faster than ever, rapidly reaching the peak of popularity, self-replicating and mutating not unlike the genes of a living organism. Learn more about the concept of a meme, the science that studies these units of culture, as well as some of the most popular internet phenomena in this book.