135,25 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
0 °P sammeln
  • Broschiertes Buch

While the world of business may revolve around numbers, such as production and sales figures or profit and loss, no business is possible without people. In fact, all business transactions revolve around people. And when people interact, they need to communicate with one another. One could, thus, postulate that in essence no business is possible without communication. That is why an understanding of communication is critical to an understanding of business. And who better to explain what communication is and how it functions than some of the leading experts in the field of human communication…mehr

Produktbeschreibung
While the world of business may revolve around numbers, such as production and sales figures or profit and loss, no business is possible without people. In fact, all business transactions revolve around people. And when people interact, they need to communicate with one another. One could, thus, postulate that in essence no business is possible without communication. That is why an understanding of communication is critical to an understanding of business. And who better to explain what communication is and how it functions than some of the leading experts in the field of human communication who have contributed their expertise and knowledge to this volume. The topics of this book range from the general to the specific and from the practical all the way to the theoretical, covering a wide spectrum of communication aspects that include interpersonal, organizational, mass and mediated communication as well as communication technology. The topics focus on the sender and the encodingas well as receivers and the decoding of messages. Even future opportunities for communication are discussed in this volume. The multifaceted topics of this volume reflect the broad array of communication in a variety of business contexts.
Autorenporträt
The Editor: Michael B. Hinner was born in Germany and grew up in the USA where he studied Anthropology, Comparative Studies, English, German, History, and Linguistics at the State University of New York at Stony Brook and Law at St. John's University, School of Law. He teaches Business Communication and Intercultural Communication at the TU Bergakademie Freiberg and Dresden International University.