The Invention of Taste provides a detailed overview of the development of taste, from ancient times to the present. At the heart of the book is an intriguing question: why did the sensory attribute of human taste become a social metaphor and aesthetic value for judging cultural qualities of art, fashion, cuisine and other social constructions?
The Invention of Taste provides a detailed overview of the development of taste, from ancient times to the present. At the heart of the book is an intriguing question: why did the sensory attribute of human taste become a social metaphor and aesthetic value for judging cultural qualities of art, fashion, cuisine and other social constructions?
Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy
Inhaltsangabe
Preface by series editor David HowesIntroduction1. The Success of a Metaphor2. Morals and Pleasure3. The Birth of Aesthetics and the Diversification of Tastes4. The Arts of Happiness: a Journey through Impure Tastes5. The Economy of Taste in Consumer SocietyBibliographyIndex
Preface by series editor David HowesIntroduction1. The Success of a Metaphor2. Morals and Pleasure3. The Birth of Aesthetics and the Diversification of Tastes4. The Arts of Happiness: a Journey through Impure Tastes5. The Economy of Taste in Consumer SocietyBibliographyIndex
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