The Invention of the Spectator - Gimello-Mesplomb, Frédéric
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Unveiling the Roots of Audience Theory: A Groundbreaking Exploration of Early Cinema Spectatorship (1910s-1920s) This volume unveils the forgotten intellectual landscape of early cinema audience research, challenging conventional narratives that dismiss pre-1920s investigations as mere socio-demographic cataloging. Instead, the book reveals these initial studies as crucial foundational works that shaped our understanding of spectatorship, media reception, and cultural meaning-making. Set against the transformative backdrop of industrial capitalism, urbanization, and technological innovation,…mehr

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Produktbeschreibung
Unveiling the Roots of Audience Theory: A Groundbreaking Exploration of Early Cinema Spectatorship (1910s-1920s) This volume unveils the forgotten intellectual landscape of early cinema audience research, challenging conventional narratives that dismiss pre-1920s investigations as mere socio-demographic cataloging. Instead, the book reveals these initial studies as crucial foundational works that shaped our understanding of spectatorship, media reception, and cultural meaning-making. Set against the transformative backdrop of industrial capitalism, urbanization, and technological innovation, the book traces how scholars across disciplines explored cinema as a revolutionary social phenomenon. It illuminates pioneering researchers who moved beyond simplistic views of audiences as passive consumers, instead recognizing cinema as a complex site of cultural negotiation. By recuperating these marginalized proto-theoretical sources, this book reveals how early researchers recognized movies as powerful mechanisms for social interaction, psychological engagement, and cultural transformation. It reconstructs an intellectual genealogy that shows how scattered, uncoordinated interdisciplinary inquiries coalesced into foundational theories of audience studies. A vital read for media studies, cultural theory, and film history scholars, this volume illuminates the sophisticated approaches that emerged during cinema's formative years, offering an understanding of how audiences became active participants in meaning-making.
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Autorenporträt
Frédéric Gimello-Mesplomb is a Professor of Information and Communication Sciences, Media and Cultural Studies at the University of Avignon, France. His research focuses on Media economics and audience studies. He has been a Visiting Scholar at the University of California, Berkeley, and Los Angeles (1999) and has been elected from 2001 to 2003 Faculty member of the National Academy of Television Arts & Sciences (Emmy Awards, USA). He has also served as a Visiting Professor at various international institutions (Italy, 2010; Florida, USA, 2010; Poland, 2011; Colombia, 2012; Tunisia, 2014).His work investigates the effects of public support on cultural consumption, such as emerging film and cultural funds. He delves into the evaluation methods and criteria used by Select Committees for supporting the Arts, incorporating empirical policy-relevant research that spans cultural norms and the assessment of quality over time within public funding frameworks.Frédéric Gimello-Mesplomb's research also examines the characterization of popular culture audiences and the consumption patterns of artistic-cultural goods. His bi-directional approach addresses both the historicity of taste legitimation processes within cultural policy and audience theory related to cultural consumption in a communicative approach.