The IPO Playbook - Cakebread, Steve
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In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners. Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve¿s stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make…mehr

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Produktbeschreibung
In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners. Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve¿s stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make The IPO Playbook an invaluable reference guide and an enjoyable read.
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Autorenporträt
Steve Cakebread led the financial teams that took Yext, Pandora and Salesforce to successful initial public offerings. He is a recognized expert in preparing for IPOs, and is a regular speaker on the subject. Earlier in his career, Steve served as CFO for Autodesk, vice president of finance for Silicon Graphics (SGI), and director of finance for Hewlett-Packard. Steve earned his bachelor¿s degree in business from the University of California, Berkeley, and his MBA with a focus on international finance from the Kelley School of Business at Indiana University.