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Story Speak is more than just telling stories. Story Speak is calling men's perfume "aftershave," branding Albacore tuna as "Chicken of the Sea," and telling the boxing world, "I'm going to float like a butterfly and sting like a bee." Story Speak turns facts into feelings. Genius communicators throughout history know that 80% of the time people make their decisions based on their emotions, even though they think they're being rational. That's why you find Story Speak used in business, religion, education, healthcare, law, entertainment, community, family, and profitable relationships to capture emotions and arouse enthusiasm. The irresistible Power of Story Speak shows how the greatest communicators of all time used language to turn facts into feelings, because facts tell but feelings sell. Nicholas Boothman, author of the best-selling How to Make People Like You in 90 Seconds or Less brings the ancient art of story speaking into robust 21st-century application in The Irresistible Power of Story Speak. His deceptively casual, story-based approach to content is engaging, inspiring, and simple to use. When you tell someone facts, they might remember them and believe them, or they might not. When you conjure up those same facts in their imagination, where they can see, hear, feel, and even smell and taste them, they are much more likely to remember and, more importantly, believe them. When you simply pass on information, we call it fact-speak. When you capture emotions and bring things alive in the imagination, we call it story-speak. And it pays off. Story speakers earn more, outperform, do better at school, work, and home, get hired and promoted faster, and get better service in person and over the phone than fact-speakers.