The King of Drinks - Bersselaar, Dmitri van den
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Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for African ritual

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Produktbeschreibung
Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for African ritual
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Autorenporträt
Dmitri van den Bersselaar, Ph.D. (1998), Leiden University, is Lecturer in African History at the University of Liverpool. He has published on the social and cultural history of nineteenth and twentieth century Ghana and Nigeria