This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers.
This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers.
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Autorenporträt
Kenneth Roman arbeitete 26 Jahre lang bei Ogilvy & Mather, wo er zuletzt Chairman/CEO war. Er war unter anderem maßgeblich an Kampagnen für American Express, Unilever und Kimberly-Clark beteiligt. Er kannte David Ogilvy sowohl beruflich als auch privat. Roman lebt mit seiner Frau in New York.
Inhaltsangabe
- Author's Note: Me and David - Introduction: The King of Madison Avenue - An Eccentric Celtic Mixture - 'I Failed Every Exam' - The Making of a Salesman - Who was Mather? - Lucre in America - The Farmer and the Spy - Big Idea - The Philosopher Kings - The True Church - The King in his Castle - Megamergers and Megalomaniacs - A Disease called Entertainment - The Burr of Singularity - Afterword: (More) Unpublished David Ogilvy - Source Notes - Bibliography - Acknowledgments - Index -
- Author's Note: Me and David - Introduction: The King of Madison Avenue - An Eccentric Celtic Mixture - 'I Failed Every Exam' - The Making of a Salesman - Who was Mather? - Lucre in America - The Farmer and the Spy - Big Idea - The Philosopher Kings - The True Church - The King in his Castle - Megamergers and Megalomaniacs - A Disease called Entertainment - The Burr of Singularity - Afterword: (More) Unpublished David Ogilvy - Source Notes - Bibliography - Acknowledgments - Index -
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