Angela Goddard (UK Formerly at York St. John University)

The Language of Advertising

Written Texts

• Broschiertes Buch

Produktbeschreibung

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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Produktdetails

• Intertext
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 144
• Erscheinungstermin: 11. April 2002
• Englisch
• Abmessung: 246mm x 174mm x 8mm
• Gewicht: 276g
• ISBN-13: 9780415278034
• ISBN-10: 0415278031
• Artikelnr.: 21273998

Autorenporträt

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

Inhaltsangabe

Introduction Unit one: What is an advertisement? Unit two:
Attention-seeking devices Unit three: Writers, readers and texts Unit four:
How does that sound? Stereotyping Unit five: Nautical but nice:
intertextuality Unit six: Cultural variations Unit seven: Tricks of the
trade Unit eight: Picture me this Unit nine: Language on the move