The Language of Advertising:
- looks at the relationship between advertising and culture
- focuses on the interrelation of language, image and typeface
- draws on literary and linguistic theory for analysis of texts
- explores specific advertising strategies such as hooklines, puns, connotations
- examines a wide range of adverts from British Airways to Castlemaine XXXX
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
- looks at the relationship between advertising and culture
- focuses on the interrelation of language, image and typeface
- draws on literary and linguistic theory for analysis of texts
- explores specific advertising strategies such as hooklines, puns, connotations
- examines a wide range of adverts from British Airways to Castlemaine XXXX
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.