Andere Kunden interessierten sich auch für
![Die in Print-Anzeigen verwendeten Sprachen]( "Die in Print-Anzeigen verwendeten Sprachen")
Die in Print-Anzeigen verwendeten Sprachen26,90 €![Conversation Strategies Used by Students of the English Department]( "Conversation Strategies Used by Students of the English Department")
Conversation Strategies Used by Students of the English Department51,99 €![Langues moins Diffusées et moins Enseignées (MoDiMEs)/Less Widely Used and Less Taught languages]( "Langues moins Diffusées et moins Enseignées (MoDiMEs)/Less Widely Used and Less Taught languages")
Langues moins Diffusées et moins Enseignées (MoDiMEs)/Less Widely Used and Less Taught languages42,80 €![Advertisements as Semiotic Communicative Acts]( "Advertisements as Semiotic Communicative Acts")
Advertisements as Semiotic Communicative Acts50,99 €![The Ideas of Western Colonialism Used towards the Africans]( "The Ideas of Western Colonialism Used towards the Africans")
The Ideas of Western Colonialism Used towards the Africans32,99 €![Glossary of Terms Used in the Textiles and Design Industry]( "Glossary of Terms Used in the Textiles and Design Industry")
Glossary of Terms Used in the Textiles and Design Industry51,99 €![The Argot Used by Gay Community in Malang]( "The Argot Used by Gay Community in Malang")
The Argot Used by Gay Community in Malang23,99 €
Advertisers typically rely on certain discourse strategies to capture the attention of their targeted clientele. One of such discourse strategies is code-switching. In Kenya, the code-mixing phenomenon is prevalent in the corporate sector because of the fact that many people are multilingual. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to establish the languages used in code-mixing in print advertisements of commercial banks and mobile telecommunications firms in Kenya. The study was conducted in Eldoret. The data was collected from both primary and secondary sources. The data was primarily obtained from language mixed print advertisements and data analysis done using the processes of Lexical Pragmatics Theory. From the results, it was concluded that code-mixing was prevalent in commercial print advertisements in Kenya. The languages that were mixed in print advertisements were: English and Kiswahili, Sheng and English/ Kiswahili, Arabic and English, Luhya and English, Gikuyu and English, Kalenjin and English and Dholuo and English. The dominant mixture however, was English and Kiswahili.