Dilip Soman

The Last Mile

Creating Social and Economic Value from Behavioral Insights

• Broschiertes Buch

Produktbeschreibung

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector.

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Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 296
• Erscheinungstermin: 14. Juli 2017
• Englisch
• Abmessung: 228mm x 154mm x 22mm
• Gewicht: 464g
• ISBN-13: 9781487521820
• ISBN-10: 1487521820
• Artikelnr.: 45798026

Autorenporträt

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.

Inhaltsangabe

Introduction: At the Last Mile
Part One. The Theory of the Last Mile: Principles and Ideas from the
Behavioural Sciences
1. The Last Mile
2. Choice Architecture and Nudging
3. Choice
4. Money
5. Time
6. A Theory of Decision Points
Part Two. The Methods of the Behavioural Scientist
7. Experiments and Trials
8. Understanding Preferences and Judgements
Part Three. At the Last Mile: Engineering Behaviour Change
9. Choice Repair
10. Choice Architecture: A Process Approach
11. Decision Crutches
12. Disclosures
13. Retailing
14. The Last Mile of the Last Mile
Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts
Appendix 2: Tools for the Choice Architect