The Law of Reputation and Brands in the Asia Pacific
Herausgeber: Kenyon, Andrew T.; Richardson, Megan; Ng-Loy, Wee Loon
The Law of Reputation and Brands in the Asia Pacific
Herausgeber: Kenyon, Andrew T.; Richardson, Megan; Ng-Loy, Wee Loon
- Gebundenes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.
Andere Kunden interessierten sich auch für
- Academic Brands102,99 €
- Trade Marks and Brands66,99 €
- Lorna BrazellProtecting Unregistered Brands38,99 €
- Jennifer Corrin-CareSouth Pacific Contract Law245,99 €
- Jonathan CurciThe Protection of Biodiversity and Traditional Knowledge in International Law of Intellectual Property141,99 €
- Framing Intellectual Property Law in the 21st Century112,99 €
- Dev GangjeeRelocating the Law of Geographical Indications42,99 €
-
-
-
Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- Seitenzahl: 300
- Erscheinungstermin: 8. März 2012
- Englisch
- Abmessung: 235mm x 157mm x 21mm
- Gewicht: 590g
- ISBN-13: 9781107017726
- ISBN-10: 1107017726
- Artikelnr.: 34541056
- Verlag: Cambridge University Press
- Seitenzahl: 300
- Erscheinungstermin: 8. März 2012
- Englisch
- Abmessung: 235mm x 157mm x 21mm
- Gewicht: 590g
- ISBN-13: 9781107017726
- ISBN-10: 1107017726
- Artikelnr.: 34541056
Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm?
Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and
costs of trade marks and brands Christine Greenhalgh; Part II. Personal
Reputation: 3. Legal and cultural approaches to the protection of the
contemporary celebrity brand in the Asia Pacific region David Tan; 4. No
personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning
personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part
III. Brands and Personality: 6. Protection of reputation in the trade mark
and copyright laws of Malaysia and Singapore: divergence and a cultural
exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction
rights in US trade mark law Graeme W. Austin; 8. From magic charms to
symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9.
Names as brands: moral rights and the 'unreasonable' pseudonym in Australia
Elizabeth Adeney; Part IV. Measures: 10. The use of survey evidence in
Australian trade mark and passing off cases Vicki Huang, Kimberlee
Weatherall and Elizabeth Webster; 11. The place of expert evidence in
unfair competition cases: the Australian experience Sam Ricketson; Part V.
New Horizons: 12. Geographical indications: Europe's strange chimera or
developing countries' champion? Melissa de Zwart; 13. Branding traditional
peoples' traditional knowledge Susy Frankel.
Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and
costs of trade marks and brands Christine Greenhalgh; Part II. Personal
Reputation: 3. Legal and cultural approaches to the protection of the
contemporary celebrity brand in the Asia Pacific region David Tan; 4. No
personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning
personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part
III. Brands and Personality: 6. Protection of reputation in the trade mark
and copyright laws of Malaysia and Singapore: divergence and a cultural
exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction
rights in US trade mark law Graeme W. Austin; 8. From magic charms to
symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9.
Names as brands: moral rights and the 'unreasonable' pseudonym in Australia
Elizabeth Adeney; Part IV. Measures: 10. The use of survey evidence in
Australian trade mark and passing off cases Vicki Huang, Kimberlee
Weatherall and Elizabeth Webster; 11. The place of expert evidence in
unfair competition cases: the Australian experience Sam Ricketson; Part V.
New Horizons: 12. Geographical indications: Europe's strange chimera or
developing countries' champion? Melissa de Zwart; 13. Branding traditional
peoples' traditional knowledge Susy Frankel.
Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm?
Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and
costs of trade marks and brands Christine Greenhalgh; Part II. Personal
Reputation: 3. Legal and cultural approaches to the protection of the
contemporary celebrity brand in the Asia Pacific region David Tan; 4. No
personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning
personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part
III. Brands and Personality: 6. Protection of reputation in the trade mark
and copyright laws of Malaysia and Singapore: divergence and a cultural
exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction
rights in US trade mark law Graeme W. Austin; 8. From magic charms to
symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9.
Names as brands: moral rights and the 'unreasonable' pseudonym in Australia
Elizabeth Adeney; Part IV. Measures: 10. The use of survey evidence in
Australian trade mark and passing off cases Vicki Huang, Kimberlee
Weatherall and Elizabeth Webster; 11. The place of expert evidence in
unfair competition cases: the Australian experience Sam Ricketson; Part V.
New Horizons: 12. Geographical indications: Europe's strange chimera or
developing countries' champion? Melissa de Zwart; 13. Branding traditional
peoples' traditional knowledge Susy Frankel.
Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and
costs of trade marks and brands Christine Greenhalgh; Part II. Personal
Reputation: 3. Legal and cultural approaches to the protection of the
contemporary celebrity brand in the Asia Pacific region David Tan; 4. No
personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning
personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part
III. Brands and Personality: 6. Protection of reputation in the trade mark
and copyright laws of Malaysia and Singapore: divergence and a cultural
exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction
rights in US trade mark law Graeme W. Austin; 8. From magic charms to
symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9.
Names as brands: moral rights and the 'unreasonable' pseudonym in Australia
Elizabeth Adeney; Part IV. Measures: 10. The use of survey evidence in
Australian trade mark and passing off cases Vicki Huang, Kimberlee
Weatherall and Elizabeth Webster; 11. The place of expert evidence in
unfair competition cases: the Australian experience Sam Ricketson; Part V.
New Horizons: 12. Geographical indications: Europe's strange chimera or
developing countries' champion? Melissa de Zwart; 13. Branding traditional
peoples' traditional knowledge Susy Frankel.